Cookies policy

What cookies are

Cookies are small files stored on your device when you browse. We also use similar technologies, such as your browser's local storage. On this site we use them only to a limited extent, and we switch measurement on only if you accept it.

What we use

• Technical consent cookie (a360-consent): first-party; it stores your choice by category, together with the date and the version of this policy, for 12 months. It is shared between autonomia360.es and its subdomains (www, blog, help), so you only have to decide once. It does not require consent.
• Google (gtag.js tag): the Google script we use to load the measurement and advertising tools. It loads only if you accept analytics or advertising cookies, with consent mode (Consent Mode v2) set to denied by default for the categories you do not accept.
• Google Analytics 4 (analytics): helps us understand how the site is used so that we can improve it, through aggregated statistics. It is activated only if you accept it in the banner.
• Google Ads and Meta (advertising): let us measure the results of our campaigns and show autonomia360 ads to people who have visited the site (remarketing). They are activated only if you accept advertising cookies.

Analytics cookies (Google Analytics 4)

• _ga: distinguishes users. Expiry: 2 years. Provider: Google.
• _ga_(identifier): keeps the state of the measurement session. Expiry: 2 years. Provider: Google.

Advertising cookies (Google Ads, Meta)

• _gcl_au: Google Ads conversion attribution. Expiry: 90 days. Provider: Google.
• _gcl_aw: stores the click identifier when you arrive from a Google ad, to attribute the conversion. Expiry: 90 days. Provider: Google.
• IDE and test_cookie (doubleclick.net domain): remarketing and measurement of Google ads. Expiry: 13 months / 15 minutes. Provider: Google.
• _fbp: identifies the browser to measure campaigns and for Meta remarketing (Facebook, Instagram). Expiry: 90 days. Provider: Meta.
• _fbc: stores the identifier of the last click on a Meta ad. Expiry: 90 days. Provider: Meta.

How to manage your consent

You can accept, reject or configure analytics cookies by category in the banner shown on your first visit. You can change your mind at any time from the "Cookie settings" link in the page footer, which reopens the panel; if you withdraw your consent, we stop measuring and delete the analytics cookies. You can also block or delete cookies in your browser settings. Advertising cookies are managed in the same way: if you withdraw that consent, we stop measuring campaigns and showing you personalised ads, and we delete the advertising cookies.

Third-party cookies and transfers

The Google tag (gtag.js), Google Analytics and Google Ads are services provided by Google Ireland Ltd. Google may process certain data in the United States under the EU-US Data Privacy Framework. You can read Google's privacy policy at policies.google.com, and details of how Google uses information from sites that use its services at policies.google.com/technologies/partner-sites. You can manage the ads Google shows you at myadcenter.google.com.

Meta Pixel is a service provided by Meta Platforms Ireland Ltd. Meta may transfer data to Meta Platforms, Inc. (USA) under the EU-US Data Privacy Framework and standard contractual clauses. You can read its policy at facebook.com/privacy/policy and manage your ad preferences from your Facebook or Instagram account.